Case Studies

May 23, 2024

Project Name #6

Table of Contents

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Introduction

Established over four decades ago, this family-owned business stands as one of the premier medical supply firms across the United Kingdom. Carrying the honour of being a distinguished brand within the professional market, Mediworld has continually upheld its standards of service and quality. However, over recent years, the company experienced a decline in sales and unproductive marketing strategies, which resulted in a substantial decrease in revenue. The challenge of reversing this downtrend presented itself, sparking the need for a comprehensive and innovative solution.

Services Provided by KAMG

At first, KAMG were tasked with updating Mediworld’s email marketing. Our unique approach resulted in a resounding success, sending their email marketing efforts into an upward trajectory that surpassed their expectations. Such was the impact of our work, Mediworld quickly invited us to lend our expertise to other areas of their operations. They became what we like to call a “triple-crown” client, entrusting us with their email marketing, Search Engine Optimization (SEO), and Google Ads campaigns.

Key Achievements

Dominating the UK medical sales industry achieving over 300,000 impressions per month and achieving an average return on advert spend of over 400%. Currently over a fifth of their total revenue is derived from email marketing – well in excess of £60,000 per year!

Positive conclusion

Our partnership with Mediworld remains strong and productive, as KAMG continues to provide cutting-edge solutions to enhance their market presence. Most recently, we helped unveil a newly designed website, coupled with fresh email designs and a comprehensive launch strategy. The new website has already begun to demonstrate its potential, ranking highly in Google search results and regularly attracting new customers. Mediworld is enjoying a significant increase in income from the improvement in the company’s digital presence. Just what the doctor ordered!

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